THE GLENLIVET in Go Out Camp

ํŽ˜๋ฅด๋…ธ๋ฆฌ์นด์ฝ”๋ฆฌ์•„์˜ ์‹ฑ๊ธ€๋ชฐํŠธ ์œ„์Šคํ‚ค ๋ธŒ๋žœ๋“œ '๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ(THE GLENLIVET)'๊ณผ ํ•จ๊ป˜ ๊ตญ๋‚ด ์ตœ๋Œ€ ์บ ํ•‘ ํŽ˜์Šคํ‹ฐ๋ฒŒ๋กœ ์ž๋ฆฌ๋งค๊น€ํ•œ '์ œ 12ํšŒ ๊ณ ์•„์›ƒ ์บ ํ”„(GO OUT CAMP) ํŽ˜์Šคํ‹ฐ๋ฒŒ'์—์„œ ๊ฐ์„ฑ์ ์ธ ์•„์›ƒ๋„์–ด ๋ผ์ดํ”„์— ์–ด์šธ๋ฆฌ๋Š” ๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ ๋ผ์ธ์—…์„ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๋Š” ์ฒดํ—˜์กด 
์šด์˜ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ์ด ๋‚  ๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ์˜ ์ฐฝ๋ฆฝ์ž ์กฐ์ง€ ์Šค๋ฏธ์Šค์˜ ์—ด์ •๊ณผ ์ •์‹ ์„ ๊ณ„์Šนํ•˜๊ณ  ๊ธฐ๋…ํ•˜๊ธฐ ์œ„ํ•ด ํƒ„์ƒํ•œ '๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ ํŒŒ์šด๋”์Šค ๋ฆฌ์ €๋ธŒ'๋ฅผ ๋น„๋กฏํ•ด '๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ 12๋…„'๊ณผ '๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ 15๋…„' ๋ฐ ์ŠคํŒŒํด๋ง 
์›Œํ„ฐ๋กœ ๋งŒ๋“  '๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ ์ŠคํŒŒํด๋ง'๊นŒ์ง€ ๋‹ค์–‘ํ•œ ์Œ์šฉ ์Šคํƒ€์ผ๋กœ ์ œ์•ˆํ•˜๋Š” ๋ธŒ๋žœ๋“œ BAR๋ฅผ ์šด์˜ํ•˜์—ฌ ๊ณ ์•„์›ƒ ์บ ํ”„์—์„œ ์บ์ฃผ์–ผํ•˜๊ฒŒ ์ฆ๊ธฐ๋Š” 
์‹ฑ๊ธ€๋ชฐํŠธ์˜ ๋งค๋ ฅ์„ ์ „ํŒŒํ•˜๊ณ  ํ…Œ์ด์ŠคํŒ… ์ˆœ๊ฐ„์„ ๊ฐ๊ฐ์ ์œผ๋กœ ๊ตฌํ˜„ํ•˜์˜€์Šต๋‹ˆ๋‹ค.

THE GLENLIVET in Go Out Camp


Category : Sales Promotion

Brand : The Glenlivet / Lillet

Venue : Yangyang, Kangwon-do / Solbat-Camp 

Task : Display & Operation

Year : 2019


Point : Iconic brand program in festival

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THE GLENLIVET in Go Out Camp

ํŽ˜๋ฅด๋…ธ๋ฆฌ์นด์ฝ”๋ฆฌ์•„์˜ ์‹ฑ๊ธ€๋ชฐํŠธ ์œ„์Šคํ‚ค ๋ธŒ๋žœ๋“œ '๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ(THE GLENLIVET)'๊ณผ ํ•จ๊ป˜ ๊ตญ๋‚ด ์ตœ๋Œ€ ์บ ํ•‘ ํŽ˜์Šคํ‹ฐ๋ฒŒ๋กœ ์ž๋ฆฌ๋งค๊น€ํ•œ '์ œ 12ํšŒ ๊ณ ์•„์›ƒ ์บ ํ”„(GO OUT CAMP) ํŽ˜์Šคํ‹ฐ๋ฒŒ'์—์„œ

๊ฐ์„ฑ์ ์ธ ์•„์›ƒ๋„์–ด ๋ผ์ดํ”„์— ์–ด์šธ๋ฆฌ๋Š” ๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ ๋ผ์ธ์—…์„ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๋Š” ์ฒดํ—˜์กด ์šด์˜ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ์ด ๋‚  ๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ์˜ ์ฐฝ๋ฆฝ์ž ์กฐ์ง€ ์Šค๋ฏธ์Šค์˜ ์—ด์ •๊ณผ ์ •์‹ ์„ ๊ณ„์Šนํ•˜๊ณ  ๊ธฐ๋…ํ•˜๊ธฐ ์œ„ํ•ด ํƒ„์ƒํ•œ

'๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ ํŒŒ์šด๋”์Šค ๋ฆฌ์ €๋ธŒ'๋ฅผ ๋น„๋กฏํ•ด '๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ 12๋…„'๊ณผ '๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ 15๋…„' ๋ฐ ์ŠคํŒŒํด๋ง ์›Œํ„ฐ๋กœ ๋งŒ๋“  '๋” ๊ธ€๋ Œ๋ฆฌ๋ฒณ ์ŠคํŒŒํด๋ง'๊นŒ์ง€ ๋‹ค์–‘ํ•œ ์Œ์šฉ ์Šคํƒ€์ผ๋กœ ์ œ์•ˆํ•˜๋Š” ๋ธŒ๋žœ๋“œ BAR๋ฅผ ์šด์˜ํ•˜์—ฌ

๊ณ ์•„์›ƒ ์บ ํ”„์—์„œ ์บ์ฃผ์–ผํ•˜๊ฒŒ ์ฆ๊ธฐ๋Š” ์‹ฑ๊ธ€๋ชฐํŠธ์˜ ๋งค๋ ฅ์„ ์ „ํŒŒํ•˜๊ณ  ํ…Œ์ด์ŠคํŒ… ์ˆœ๊ฐ„์„ ๊ฐ๊ฐ์ ์œผ๋กœ ๊ตฌํ˜„ํ•˜์˜€์Šต๋‹ˆ๋‹ค.

THE GLENLIVET in Go Out Camp


Category : Festival / Sales Promotion

Brand : The Glenlivet / Lillet

Venue : Yangyang, Kangwon-do / Solbat-Camp 

Task : Display & Operation

Year : 2019


Point : Iconic brand program in festival

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